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Category: blog

When it comes to your B2B ecommerce marketing, content truly is king. We all know that professional buyers’ buying patterns are being influenced ever more by their personal online shopping behaviour. They are making their research decisions online and they are parting with their cash over the internet. And so, as more and more B2C […]

Many manufacturers, wholesalers and distributors now operate an online sales channel for their business customers. Those who don’t are almost certainly losing out on revenue as well as compromising future business. But planning and implementing the best ecommerce approach for your business can be challenging, especially when companies know they have to deliver on the […]

Optimising ROI for your b2b ecommerce solution Budgeting for a new b2b ecommerce platform or improvements to an existing solution generally involves four key stages to ensure money is allocated to areas that will deliver the best ROI: • Collecting information and insights • Establishing priorities • Evaluating proposals and quotations from providers • Re-assessing […]

When a b2b company moves over to ecommerce, it fundamentally changes the nature of their business. Most notably, the focus of the sales process switches to customer self-service, away from the traditional model of representatives taking orders in the field or over the phone. It’s s significant shift that brings a number of challenges – […]

If not you’re missing out on a major opportunity. One way to ensure that you’re getting the most from your B2B ecommerce site, is to structure it from a customer-viewpoint. Claims Elliott Stevens, Sales Executive of Aspidistra Software. “so many companies treat their ecommerce sites as a stock inventory, rather than a sales opportunity. “One […]

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