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For many manufacturers, developing a b2b ecommerce strategy is not an immediate priority. These companies say that ecommerce won’t benefit them because they’re only selling to wholesalers and distributors. But in reality, those manufacturers who have successfully launched a digital sales channel are seeing increased revenues, lower operating costs and higher margins. So how does […]

Spending on b2b ecommerce software is accelerating at twice the speed of b2c, with manufacturing and wholesale businesses leading the way in deploying b2b platforms as an integral part of their omnichannel sales strategy. It’s a trend driven by the changing expectations of today’s b2b buyers who increasingly demand an Amazon-style online customer experience. Here […]

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