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Category: blog

According to a report recently released by Forrester, b2b eCommerce marketers are moving on from their traditional role of trying to out-smart online buyers, and delivering a stream of leads and support to sales teams. With the emergence of new technologies and digital tools, b2b marketers are shaping a digital-powered role as engineers of customer […]

A recent survey amongst global b2b companies found that the desire for competitive advantage is driving seven out of every ten digital transformation projects around the world. What’s more, well over 30% of businesses polled in the research think that failure to deliver digital transformation projects will actually result in them losing competitive advantage. They […]

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