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Category: blog

What do the best performing B2B eCommerce websites have in common? Here are some of the key factors that can give you a competitive edge.   Go for great design Buyers need to be able to find exactly what they’re after as soon as they enter your site. So navigation should be smart, intuitive and […]

Today’s B2B eCommerce buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. With Forrester research saying that more than 70% of midmarket sellers now earn at least 25% of their revenue from online channels, these sellers must optimise their digital operations and sales platforms if they are […]

Download the first three chapters of B2B eCommerce Masterplan below:   First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas   If you are considering a B2B eCommerce website for your business, and would like a paperback copy, please email us here to receive it: acox@aspidistra.com  […]

Whether you’ve recently launched a new B2B eCommerce initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs. On of the most important metrics to consider is Customer Lifetime Value (CLV), or the value a customer brings […]

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