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Category: blog

We often talk to manufacturers who want to sell their products online to retailers or end-users, but are reluctant to use eCommerce because they don’t want to bypass their existing distribution channel arrangements. These manufacturers face a conundrum. On one hand, if they sell direct there’s the potential to increase margin – and on the […]

So you’ve made the decision to create an eCommerce channel for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place. But what about your people? How will you prepare different teams across your business for change, […]

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