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Download the first three chapters of B2B eCommerce Masterplan below:   First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas   If you are considering a B2B eCommerce website for your business, and would like a paperback copy, please email us here to receive it: acox@aspidistra.com  […]

Whether you’ve recently launched a new B2B eCommerce initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs. On of the most important metrics to consider is Customer Lifetime Value (CLV), or the value a customer brings […]

So you’ve made the decision to create a B2B eCommerce channel, your site’s been designed and built, and you’re planning to launch. How do you now secure the engagement of your existing customers and how do you attract new online buyers? Firstly, with B2B eCommerce, it’s important to recognise that the sales and marketing functions […]

Today’s B2B buyers have high standards when it comes to customer service, and they expect sellers to provide them with a purchasing experience that’s fine-tuned to their personal preferences. In our experience however, companies still face many challenges in delivering a consistently high quality of service across multiple sales channels. Frequently we see how sellers […]

Launched in 2015, Amazon Business is the B2B version of the familiar online consumer marketplace and now boasts over a million customer accounts, more than 45,000 active sellers, and over 10 million products for sale. This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still […]

Data is the currency of competitive advantage for business in the digital age, and its importance is only going to increase in the future. But as more businesses realise the value in capturing, storing and processing customer data, people are increasingly concerned with how their personal details are being stored and used. In Europe, this […]

B2B eCommerce Masterplan book It may surprise you to know that until recently there were no books available on B2B eCommerce!  So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas. B2B eCommerce Masterplan was published in October 2017 and is now available from Amazon and selected book […]

Where’s B2B eCommerce heading in 2018? Before we take a look at some predictions, let’s take stock of where the industry is now, assess how the top performers are doing and uncover any current trends. Firstly, B2B eCommerce is within reach of more SMEs than ever before. Between 2016 and 2017, the number of Amazon […]

  By the end of 2017, more than half of b2b buyers are forecast to be making over 50% of their purchases online. So it’s no surprise to see the rapid emergence of Alibaba and Amazon in the business-to-business eCommerce space – and it’s no wonder that b2b sellers around the globe are investing in […]

When b2b customers buy online, they tend to adopt a different approach to b2c customers. There’s little emotion in their purchasing decisions, they are logical, practical and based around choosing a supplier they can trust – a supplier that ticks the most boxes in relation to product and cost, offers the most flexibility, and delivers […]

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