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For many manufacturers, developing a b2b ecommerce strategy is not an immediate priority. These companies say that ecommerce won’t benefit them because they’re only selling to wholesalers and distributors. But in reality, those manufacturers who have successfully launched a digital sales channel are seeing increased revenues, lower operating costs and higher margins. So how does […]

Spending on b2b ecommerce software is accelerating at twice the speed of b2c, with manufacturing and wholesale businesses leading the way in deploying b2b platforms as an integral part of their omnichannel sales strategy. It’s a trend driven by the changing expectations of today’s b2b buyers who increasingly demand an Amazon-style online customer experience. Here […]

Selling in the b2b ecommerce market is very different to retail b2c selling, so we’ve drawn on our b2b experience to put together a few tips to help you boost sales. Compared to most consumer gear, b2b products tend to be more complex and technical, which means that sellers have to be very precise about […]

Successful b2b ecommerce is not just about the great design or smart technology that goes into your website. It’s also down to how well you market your site and ensuring that your customers actually use it. In b2b, businesses can often be resistant to changes in the way they work, so given the advantages of […]

Building strong, long-lasting relationships with customers and trading partners is high on the strategic agenda for most companies selling in b2b markets. It’s a priority that’s embedded into practices across the business, and especially in ecommerce processes where capabilities have now moved beyond automated ordering systems to encompass the management of more complex, higher value […]

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