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It’s no secret that human beings are herd-animals.  We much prefer to follow and stay safe, than to go rogue and risk making a poor decision.   Most people of a certain age will remember IBM’s ad slogan – “nobody ever got sacked for buying IBM”?  Marketers knew it then, and they know it now – […]

We may never know the precise birth-date of the on-demand  Economy, but 2016 was certainly the year that the concept came into more general awareness.  Suddenly everyone was an expert on the  “Gig Economy” as news of B2C companies and services such as Uber and Air BnB took the limelight with their economic growth. Of […]

As B2C retailers turn their backs on ecommerce… can B2B offer the tech solutions?   Guardian article (1)  “Why retailers stop selling online: the hidden cost of e-commerce” claims the costs of e-tailing, namely free delivery and returns, are making B2C less attractive for retailers. The article says that some 30% of shoppers will purchase […]

Frost & Sullivan forecasts that the global b2b ecommerce market will top $6.7 trillion by 2020, making it twice the size of the b2c market. This predicted growth is being fuelled in part by the increasing influence and b2b buying power of millennials – according to PwC, they’ll account for 50% of the global workforce […]

We often hear about companies taking a short-term view of their approach to b2b ecommerce, rather than thinking about systems and solutions that will be best-fit for meeting longer term business goals. In our experience, looking past the quick-fix and adopting a more strategic view usually results in better decisions – particularly when it comes […]

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