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Today’s b2b customer experience expectations demand a personalised approach to delivering enhanced levels of engagement that in turn boost ecommerce performance. This puts significant pressure on sales and marketing teams to develop fresh and innovative solutions that improve the quality of customer interactions. As a result, many companies are utilising marketing automation tools to drive […]

For many manufacturers, developing a b2b ecommerce strategy is not an immediate priority. These companies say that ecommerce won’t benefit them because they’re only selling to wholesalers and distributors. But in reality, those manufacturers who have successfully launched a digital sales channel are seeing increased revenues, lower operating costs and higher margins. So how does […]

Spending on b2b ecommerce software is accelerating at twice the speed of b2c, with manufacturing and wholesale businesses leading the way in deploying b2b platforms as an integral part of their omnichannel sales strategy. It’s a trend driven by the changing expectations of today’s b2b buyers who increasingly demand an Amazon-style online customer experience. Here […]

Selling in the b2b ecommerce market is very different to retail b2c selling, so we’ve drawn on our b2b experience to put together a few tips to help you boost sales. Compared to most consumer gear, b2b products tend to be more complex and technical, which means that sellers have to be very precise about […]

Successful b2b ecommerce is not just about the great design or smart technology that goes into your website. It’s also down to how well you market your site and ensuring that your customers actually use it. In b2b, businesses can often be resistant to changes in the way they work, so given the advantages of […]

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