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  By the end of 2017, more than half of b2b buyers are forecast to be making over 50% of their purchases online. So it’s no surprise to see the rapid emergence of Alibaba and Amazon in the business-to-business eCommerce space – and it’s no wonder that b2b sellers around the globe are investing in […]

When b2b customers buy online, they tend to adopt a different approach to b2c customers. There’s little emotion in their purchasing decisions, they are logical, practical and based around choosing a supplier they can trust – a supplier that ticks the most boxes in relation to product and cost, offers the most flexibility, and delivers […]

According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 trillion by 2020. This is underpinned by a fast-changing landscape, and the heightened customer expectations that are driving digital transformation. It’s also backed by another recent survey that says 76% of retail executives across Europe and the US have […]

Aspidistra Software is proud and delighted, to announce that their client, Industrial Ancillaries has won the B2B ecommerce Website of the Year award 2017. Judges said: “Industrial Ancillaries have a website which is relevant and user friendly for B2B. This website (created by Aspidistra Software)  is very well executed and shows off the integrated work, […]

According to a report recently released by Forrester, b2b eCommerce marketers are moving on from their traditional role of trying to out-smart online buyers, and delivering a stream of leads and support to sales teams. With the emergence of new technologies and digital tools, b2b marketers are shaping a digital-powered role as engineers of customer […]

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