20 digital facts and figures that might surprise you…

Posted by • Uncategorised • July 5th, 2015

  1. According to Google, 61% of users are unlikely to return to a mobile site they had problems accessing – and 40% will visit a competitor’s site instead.
    McKinsey & Company, 2014.

  2. B2B marketers are more inclined to invest in digital marketing.
    Regalix, 2015.

  3. For Internet searches, 91% use a desktop device, 80% a smartphone, 47% a tablet, and 37% a games console.
    Salesforce, 2015.

  4. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they will find you.
    Earnest Agency, 2014.

  5. 247 billion emails are sent every day – that’s one every 0.00000035 seconds. Capterra, 2014.

  6. Email subject lines with fewer than 10 characters have a 49.73% open rate.
    Informz, 2014.

  7. By 2020, customers will manage 85% of their relationship without talking to a human.
    dotmailer, 2015.

  8. 80% of Internet users own a smartphone.
    Smart Insights, 2015.

  9. Tablet devices account the highest add-to-cart rates for ecommerce websites at 8.58%.
    Smart Insights, 2015.

  10. 50% of those who abandoned a shopping cart said reminder emails are helpful, but 38% find them annoying.
    Marketing Sherpa, 2015.

  11. Videos on landing pages increase conversions by 86%.
    Social Fresh, 2014.

  12. 48% of consumers say that they prefer to communicate with brands via email. Capterra, 2014.

  13. More than 50% of searches on mobile devices lead to a purchase.
    Rocket Post, 2014.

  14. 80% of SMBs use social media to drive business growth.
    Marketing Tech Blog, 2014.

  15. 41% of LinkedIn visits are made using a mobile device.
    Adweek, 2014.

  16. 57% of B2B marketers say SEO has the biggest impact on lead generation. NewsCred, 2014.

  17. Over 15% of all ecommerce user acquisitions originate from organic search, 7% come from email marketing.
    dotmailer, 2015.

  18. 85% of B2B buyers believe companies should use social networks to present information.
    Iconsive, 2014.

  19. LinkedIn generates 64% of the visits from all social media site to corporate websites.
    Hma, 2014.

  20. 50% of Generation Y use smartphones to research products or services while shopping, and 41% have made purchases with their phones.
    Leaderswest Digital Marketing Journal, 2014.