Are you using your B2B Ecommerce Site to cross-sell?

Posted by Uncategorised • December 5th, 2015

If not you’re missing out on a major opportunity.

One way to ensure that you’re getting the most from your B2B ecommerce site, is to structure it from a customer-viewpoint. Claims Elliott Stevens, Sales Executive of Aspidistra Software. “so many companies treat their ecommerce sites as a stock inventory, rather than a sales opportunity.

“One of the ways that Aspidistra builds business success into your online venture, is we work with your company to ensure you are getting the most out of your online presence. Both by encouraging new customers to visit and buy, and by ensuring that once they customer lands, they are presented with the maximum opportunity to buy your product”.

Think: Customer visits your Door Furniture department and places an order for 3000 hinges. Well, this is the perfect time to show them the matching door handles, locks or balustrading.

“We acknowledge that it can take a little longer in the planning stages but time and again we see the benefits for our clients” continues Elliot.

“As more and more customers buy online, there are fewer face to face interactions that say: ‘how about buying these too?’, so the ecommerce site needs to demonstrate greater imagination or even appear to offer very basic AI when it comes to cross selling.”

Where to start? “We advise mapping a customer journey, creating customer persona’s that will indicate what is likely to happen, what is the buying route like. We also advise re-visiting this route to assess whether it is changing in line with product or market trends.

“This way we can support you in ensuring your ecommerce site is actively selling and generating business to make even greater profits from your investment.”