Beyond B2B – into Organisational Credibility, part 3 – integrity

Posted by • Uncategorised • October 28th, 2016

Next up from Values in the Credibility pyramid, is integrity.

Perhaps a little easier to identify than values, but Integrity can form part of your values:  Integrity means you are known for doing the right things for the right reasons.

To keep your integrity, consider every promise or offer that your organisation makes.  Never make a commitment or promise that you are unlikely to keep.  “Under-promise and over-deliver” is a mantra for companies with integrity.

Likewise, if there’s an error or problem, own it! And then do whatever it takes to make the situation better.

Integrity can be a by-product of authenticity.  If the company is true to itself, operating with best intentions, then the demonstration of authenticity and integrity builds to create a company that people will simply LOVE dealing with.

Tip – bringing integrity into your B2B Ecommerce presence

Consider adding a page on your site about “our promise to you”

Ensure that if you’ve got guarantees and promises, these are clearly written in plain English.

Don’t waffle or bluster – make your offerings clear and easy-to-understand.  Hype and bluster have no place in integrity.

Review your site, ensure that your products are promoted with integrity too.

Next: Expertise