If you hear groans and moans from your web department every time you change your wholesale prices, you are not alone! Without a fully integrated site, the price increase of 10p per unit can soon be wiped out by the time it takes someone to change prices across all your platforms, from your accountancy package to your web presence, and then possibly on your ecommerce platform too.
Changing prices in B2B is a frequent occurrence. After all prices are kept trimmed to the bone, with margins at a minimum. If you’re also working on Just-In-Time (JIT) basis, then the slightest raw material fluctuation has an immediate impact. If you’re not highly responsive to the market changes, then you’re probably going to be losing money – and fast!
In B2B, prices change frequently. Stock availability can change hourly. And customer credit status can change in just a few minutes!
This is one of the reasons why it is essential to have a B2B website with a single-point-of-change for prices – and for every other changeable factor too. Having been in this B2B ecommerce market since We believe it is the unspoken aim of most B2B businesses to have this agility within their organisation, but without putting this into the brief directly, many companies seem to miss out on the best ecommerce option.
The solution: Integrate, and integrate properly
It’s not a difficult concept, and yet so many times we see it not being done well. Integration where your ecommerce website is seamlessly connected with your accounting package means that changes only have to be done ONCE. And thanks to the total integration, every change will be pulled through into each relevant part of the website.
Just like levels of integration there are different levels of customers being able to self-serve. How much time is wasted by your inbound sales team rushing to find copy invoices, or changing the delivery details. Self-service eliminates double-keying and duplicated effort.
Those moans and groans from your accounts department when a customer requests a copy invoice for the 10th time that month, can also be eliminated.
|Is the ecommerce platform totally integrated with my accounts package?|
|Do changes made on my accounts package take effect immediately on my ecommerce website?|
|Can customers download their own copy invoices from the website?|
|Can customers check stock directly from the website, looking at current stock levels as well as delivery status|
|Can customers check the balance and pay their credit accounts directly|
|Does ANYTHING need to be changed in more than one place?*|