Features (product)

Posted by Ben R. Cowin • Marketing, Uncategorised • January 15th, 2016

Your products may have groups of consistent features that your customers use to decide on their choice. A shirt website might have features such as:

• Fit – Casual, Classic, Slim
• Style – Casual, Evening, Formal, Polo
• Pattern -Check, Stripe, Plain, Houndstooth
• Cuff – Button, Single, Double

With Shopfront features you can ‘tag’ each product with its features and then these can be appended to the description perhaps as a bulleted list. These features will also drive the feature filter if used.