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Aspidistra Software is proud and delighted, to announce that their client, Industrial Ancillaries has won the B2B ecommerce Website of the Year award 2017. Judges said: “Industrial Ancillaries have a website which is relevant and user friendly for B2B. This website (created by Aspidistra Software)  is very well executed and shows off the integrated work, […]

According to a report recently released by Forrester, b2b eCommerce marketers are moving on from their traditional role of trying to out-smart online buyers, and delivering a stream of leads and support to sales teams. With the emergence of new technologies and digital tools, b2b marketers are shaping a digital-powered role as engineers of customer […]

A recent survey amongst global b2b companies found that the desire for competitive advantage is driving seven out of every ten digital transformation projects around the world. What’s more, well over 30% of businesses polled in the research think that failure to deliver digital transformation projects will actually result in them losing competitive advantage. They […]

In today’s digital business environment, b2b sellers need to ensure they consistently offer an online experience that meets customer expectations, supports increased sales and grows brand loyalty. But there are many myths around b2b ecommerce that continue to hold back some companies. Here are some of those myths – and why you can ignore them: […]

Although trade in the b2b sector has often traditionally relied on long-term contracts and close personal customer relationships, the proliferation of online services and b2b buyers’ own experiences as consumers mean that there is an increasing expectation of a seamless, personalised experience across all digital interactions. Digital transformation in manufacturing, distribution and wholesale companies is […]

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