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Part two of our guide to jargon busting in B2B ecommerce

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Manual payment systems.

Enables sellers to accept manual forms of payment such Cash on Delivery (COD).

Merchandising optimisation.

Organising and grouping together products in a logical, category-by-category order.

Meta description.

Code that describes a website page to search engines.

Mobile websites.

A version of a website that is optimized for use on mobile devices. The code will normally detect the user’s device and automatically re-direct to the mobile version.

Multi-step checkout.

Where the purchasing procedure is split over a series of pages, with an indicator normally informing customers where they are in the process and how many steps remain.

One-step checkout.

A fast and easy method of completing a purchase, avoiding having to load multiple pages or go through multiple steps.

On-site search .

The site search function, usually located in the top right hand corner, and the second most visited area of any website.

Order history.

A detailed record of a customer’s previous orders.

Parent product.

A configurable product that offers different options such as size or colour.

Payment gateway .

Connects websites to credit card carriers so that customers can complete real-time credit card transactions online.

Payment processor.

A third-party organisation appointed to handle credit card transactions.

Pay-Per-Click (PPC) .

When a company places an advertisement on a website and pays the owner of the host website when a user clicks on their ad.


A popular and powerful back-end programming language used to create website frameworks.

Product page .

Where the visitor finds the product information, assurances and motivation required to turn them into a customer.


Discounts or special offers available for a limited timeframe on specific products.

Responsive design .

A web development approach that optimises the viewing experience by enabling dynamic changes to the appearance of a site, depending on the screen size and orientation of the device being used to view it.

Search Engine Optimisation (SEO).

Best practices for web content producers to improve rankings for keyword search terms in the organic listings of a search engine results page

Search Engine Marketing (SEM).

Paid-for online marketing used to increase website visibility in search engines.

Site map.

A list of the user-accessible pages of a website, submitted to Google for site to become indexed.

Software-as-a-Service (SaaS).

Software or applications that are hosted remotely in the cloud and available on-demand.


A market-leading ecommerce platform that seamlessly integrates with existing business systems such as Sage to provide online customers with personalised, real-time product, stock and pricing information.

Shopping cart abandonment.

When a customer browses a site, adds products to their shopping cart, and then leaves the site at the checkout without completing the purchase.

Single click checkout.

Where customers are able to to make purchases with a single click having already provided payment information, billing details and shipping addresses.


Where a website developer applies styling elements to the site design using HTML, CSS and Javascript for interactions.

Split testing.

This approach involves directing traffic to two different versions of a site so that marketers can assess the impact on behaviour of specific changes to design or content.

Systems integration.

Automating clunky, error-prone manual business processes by integrating an ecommerce platform with business, accounting and inventory management systems such as Sage.

Up selling.

Encouraging a customer to upgrade or buy more expensive products to drive a higher order value.

User Experience (UX).

The overall experience and satisfaction of a visitor in terms of how easy or pleasing the website is to use and interact with.

User Interface (UI).

The way a visitor interacts with a website, including the use of buttons, fields, icons and menus. The quality of the user interface is an important factor in determining the quality of the User Experience.


A markup language used to define configurations that can be easily interpreted by applications.
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