Shopfront creates URL’s that do not contain incomprehensible strings such as “http://www.acme-stores/product.aspx?id=3242343”. Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation – “http://www.acme-stores/Clothing/Mens/Trousers/Pleated+Chino”.
Shopfront is also designed to allow users to create and amend URLs, however, we would recommend that once a URL is set it is advisable to stay untouched to prevent the chances of broken links and it will be temporarily detrimental to your website’s SEO. All products within an amended category URL will also have changed URLs. However, Shopfront is designed to automatically change internal links to the new URL, which helps to prevent internal broken links.