When leading plumbing suppliers, Viessmann Direct, set out to improve online support to their customers, their newly designed stock-integrated ecommerce system has significantly increased sales.
Viessmann Direct had always planned continual investment in their real-time ecommerce solution that connects customers up to the actual stock they hold on their shelves. What they weren’t prepared for was a noticeable increase in sales in just a few weeks after a re-design created an enormous 15% increase in new customers.
Managing Director, John Heighton said: “Our web planning was all about the customer journey. We are totally focused on what our customers want. They told us they wanted to see our stockholding in real time and we agreed it would be a useful tool for them. So we appointed Aspidistra to create an ecommerce solution that linked up our Sage accounts, our stock control and allow our customers to see exactly what is available and order it there and then.
“More recently, we have further developed the offering, bringing the look and feel of the whole ecommerce site right onto the front page, and the results of the redesigned system took us by storm. We have seen an enormous improvement in a short time”.
- 42% increase in page views (via Google Analytics)
- 15% increase in new users
- 23% increase in sessions
- And a steady increase in conversion rates.
“We always hold stock so that we can provide next day delivery, and actively encourage customers to pop in and collect if they are in the area, so we’ve always been confident about opening up to customers. It’s great to see that our decision has been ratified, and that more and more people are enjoying immediate access to our stock system.”
The system employed by Viessmann Direct is called Shopfront by Aspidistra Software. It is a means of integrating all the workings of Sage Accounting (50, 200 or 1000) with an ecommerce online shop. Customers can see all the stock, place orders, manage their own accounts, request copy invoices, check their credit, and pay off their account, 24/7, 365 days a year. All this happens in real time, which is vital in a business like Viessmann Direct, where a product may be needed urgently.
“We appointed Aspidistra after a previous web designer let us down. They simply weren’t able to handle the integration. However the integration is the most essential part of our system, it’s what allows customers to order with confidence and to plan their own workload, wherever they are, and whatever time of the day or night.
“When we came to find a company that could do all we needed in terms of integration, only Aspidistra were capable of creating what we needed.
“Our customers tell us they are delighted, and better than that, we can see their response reflected in our sales figures. This renewed system has already paid for itself within the week.”
Shopfront by Aspidistra integrates Sage 50, 200 and 1000 systems with a fully operational ecommerce front end. Aspidistra is a Leading Sage Development Partner, and has been building integrated ecommerce systems since 1997.
The new website can be accessed via: www.viessmanndirect.co.uk