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Search Engine Optimisation (SEO) is a series of techniques whereby you seek to achieve a high search engine position so your website can be found by people searching in Google, Bing and other search engines.

Shopfront cannot do your SEO for you but it is does provide all the facilities so that you and your advisers can tune your website. Even if your website is only B2B and selling to existing customers, it could be argued that SEO is less important but having invested in a website, you might as well let it do as much work for you as possible. Here are Shopfront’s features that will help you with your website’s SEO:

  • Ability to edit title tags (aka meta titles)
  • Create and set URLs
  • Add and edit short descriptions (aka meta descriptions)
  • Create H1 tags
  • Create and edit alt image text
  • Create a Google site map

Title tags (meta titles) drive what appears as the ‘blue’ title given in search engines after a search term has been added into a browser. Shopfront creates product related title tags for each page if this field is left empty but you can override these automatic title tags to achieve specific SEO goals.

It is not clear how relevant the keyword boxes found in CMS are to SEO today after years of abuse by operators trying to attract traffic using keyword stuffing and keywords unrelated to their site. Nevertheless, Shopfront provides the facility to create a keyword list for every department and product. It could be argued that […]

The short description in Shopfront is ‘meta’ information that is not visible when the page is rendered but is used by search engines. If you use short descriptions, then these are what will appear in the search engine results page if it is relevant to the search. If they are not present, the search engines […]

Shopfront creates URL’s that do not contain incomprehensible strings such as “http://www.acme-stores/product.aspx?id=3242343”. Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation – “http://www.acme-stores/Clothing/Mens/Trousers/Pleated+Chino”. Shopfront is also designed to allow users to create and amend URLs, however, we would recommend that once a URL is set it is […]

H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page. Shopfront creates product related H1 tags but you can override these to achieve specific SEO goals. You can also add H2 tags if your page needs multiple header titles.

Search engine algorithms cannot read images but they can read the ‘Alt Tags’ provided to describe the image. Shopfront provides facilities for tailored alt tags on all images to be set so they can be different from image names.

A sitemap is a file where the web pages of a website that tell search engines about the structure of a website’s content. Sitemaps help search engine bots to crawl your website better and more intelligently. A sitemap will be beneficial if your website is: Really large – it prevents pages from being overlooked, especially […]

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