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Category: blog

I invite you to take a step outside your office.  Metaphorically.  And to step into your customers’ shoes.  What are they experiencing when they engage with your business? Are you making it easy for your customers? Does your customer enjoy a smooth and seamless interaction with your online store?  Where nothing impedes their flow… where […]

If you hear groans and moans from your web department every time you change your wholesale prices, you are not alone!  Without a fully integrated site, the price increase of 10p per unit can soon be wiped out by the time it takes someone to change prices across all your platforms, from your accountancy package […]

When would you have said e-commerce first appeared?  1995?  1997? Today I found out that the first e-commerce transaction was in 1971 or 1972, according to Wikipedia – with a cannabis sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology. Over 40 years since ecommerce started out, allegedly, although […]

Amongst most companies who don’t believe SEO works well for them, there tends to be three main schools of thought that need urgent review: One is that it is a dark art using smoke and mirrors, sleight of hand and even a little Harry Potter magic. In short it’s a bit scary. Best avoided and […]

If you’ve been holding off on B2B e-commerce because you firmly believe that people only want to buy from people, well then we applaud your efforts. For sure, people want to do business with people that they know and like – but when it comes down to placing firm orders, here’s what we now know: […]

When Amazon, the world’s largest online retailer, launched its b2b ecommerce offering last year, the event passed almost unnoticed. There was no great fanfare, no social media eruption and very few big headlines. And this is a $250 billion business entering a market forecast to hit $6.7 trillion by 2020. So why the underwhelming response? […]

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