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Category: blog

 A recent Harvard Business Review article (https://hbr.org/2016/11/right-tech-wrong-time)  discusses the importance of the timing of technological shifts.  Technological shifts, when mis-timed can have their own Richter scale – from world-changing to downright disastrous. HBR cites two concerns: the first is being too late in adopting technology and missing the tide (for example Blockbuster, who failed to […]

It’s no secret that human beings are herd-animals.  We much prefer to follow and stay safe, than to go rogue and risk making a poor decision.   Most people of a certain age will remember IBM’s ad slogan – “nobody ever got sacked for buying IBM”?  Marketers knew it then, and they know it now – […]

We may never know the precise birth-date of the on-demand  Economy, but 2016 was certainly the year that the concept came into more general awareness.  Suddenly everyone was an expert on the  “Gig Economy” as news of B2C companies and services such as Uber and Air BnB took the limelight with their economic growth. Of […]

As B2C retailers turn their backs on ecommerce… can B2B offer the tech solutions?   Guardian article (1)  “Why retailers stop selling online: the hidden cost of e-commerce” claims the costs of e-tailing, namely free delivery and returns, are making B2C less attractive for retailers. The article says that some 30% of shoppers will purchase […]

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