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Category: blog

In a digital environment characterised by constant change, developing a cohesive, long-term b2b ecommerce strategy is a big challenge for any organisation. So to help with your planning, we thought it would be useful to highlight some of the key trends you can expect to see during 2016. Let’s start with mobile. The latest research […]

With Frost & Sullivan forecasting an 8+% compound annual growth rate for b2b ecommerce to 2020, business customers are placing increasing pressure on manufacturers, wholesalers and distributors to move their sales operations online. But while the potential for ecommerce growth is substantial, business-to-business sellers face some unique challenges compared to their b2c peers. For example, […]

I’ve just finished reading an article about B2C ecommerce, not only did it remind me of how good we’ve got it in B2B, it’s also a useful indicator of how we can support our B2C customers, retailers and distributors even better. The article was based on a collection of the top helpful hints from top […]

When it comes to your B2B ecommerce marketing, content truly is king. We all know that professional buyers’ buying patterns are being influenced ever more by their personal online shopping behaviour. They are making their research decisions online and they are parting with their cash over the internet. And so, as more and more B2C […]

Many manufacturers, wholesalers and distributors now operate an online sales channel for their business customers. Those who don’t are almost certainly losing out on revenue as well as compromising future business. But planning and implementing the best ecommerce approach for your business can be challenging, especially when companies know they have to deliver on the […]

Optimising ROI for your b2b ecommerce solution Budgeting for a new b2b ecommerce platform or improvements to an existing solution generally involves four key stages to ensure money is allocated to areas that will deliver the best ROI: • Collecting information and insights • Establishing priorities • Evaluating proposals and quotations from providers • Re-assessing […]

When a b2b company moves over to ecommerce, it fundamentally changes the nature of their business. Most notably, the focus of the sales process switches to customer self-service, away from the traditional model of representatives taking orders in the field or over the phone. It’s s significant shift that brings a number of challenges – […]

If not you’re missing out on a major opportunity. One way to ensure that you’re getting the most from your B2B ecommerce site, is to structure it from a customer-viewpoint. Claims Elliott Stevens, Sales Executive of Aspidistra Software. “so many companies treat their ecommerce sites as a stock inventory, rather than a sales opportunity. “One […]

There’s a common view amongst many b2b ecommerce companies that their b2c peers have an easier life. With fixed pricing, simple product descriptions, and a single standardised payment option, b2c retailers seemingly encounter few of the complexities that come with selling online to businesses. But as the global b2b ecommerce market races towards a predicted […]

It probably hasn’t escaped your attention that Sage 200 2015 is one of the most influential releases of the Sage 200 package in many years. The system now hosts a range of new modules and features. Sage has brought back features that existed in previous iterations, newly re-structured for even better performance. From our perspective […]

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