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Category: blog

B2B ecommerce – is it just for customer retention? It would seem there are two schools of thought. One claims ecommerce as the perfect tool for B2B customer retention. After all, it allows customers to buy in their own time, on their own terms. • A well-executed B2B ecommerce offering is utterly customer-focused, and as […]

Part two of our guide to jargon busting in B2B ecommerce This text is bold. Manual payment systems. Enables sellers to accept manual forms of payment such Cash on Delivery (COD). Merchandising optimisation. Organising and grouping together products in a logical, category-by-category order. Meta description. Code that describes a website page to search engines. Mobile […]

Sometimes it’s useful to communicate in jargon – it certainly keeps things shorter. And when you work in the same industry or environment as someone, it can be a clear and concise way of being understood. But what about those times when you really cannot recall what on earth the jargon means? Here’s our handy […]

B2B Online… why would you even consider it? Your business is going well, you’ve increased turnover modestly year on year, and you’re managing quite nicely with a routine that includes some or all of the following: • Printed catalogues, • Direct mail promotions – leaflets, flyers, postcards • Eshots and emails with seasonal offers • […]

The side effects of excellence in B2B ecommerce. If you’ve read this blog for even a few articles, you’ll already know all the benefits of a great ecommerce site. Things like: The standard benefits include: . Cost reductions. An integrated ecommerce site can reduce your costs dramatically. Customers can self-serve, so your sales people aren’t […]

Adopting best practice in a continually evolving b2b ecommerce landscape is vital to meeting the expectations of your customers and ensuring your business is fit for the future. Here are some areas to consider that might help you refine your approach… Compensate your sales reps for their role in driving online sales. When you’re building […]

The exponential growth in b2b ecommerce means that a rapidly increasing number of manufacturers and distributors are now seeing significant returns on their investment in online channels through more sales, lower costs, improved productivity and increased margins. This growth is being supported by a generation of business buyers in their 30s who, mirroring their personal […]

When considering the B2B ecommerce boom, we are often pointed in the direction of Alibaba. This B2B internet giant, larger even than Amazon and eBay combined, with gross merchandise value of $27.28 billion currently, is expected to grow by 11% by 2020. Big numbers. And we can assume that Alibaba is enjoying the best systems […]

Most companies know their customers well. It’s the first premise of business. After all you have negotiated a deal with them, and you probably speak with them on a fairly regular basis. Many companies will run customer surveys, send feedback forms, or just take informal feedback via their sales people. However, all this feedback and […]

Wherever you look, from research organisations like, Forresters, Frost & Sullivan, business news like Forbes, or sector media like, Internet Magazine, Branding, Consultancy… the B2B ecommerce market is set to explode! Forresters forecasts that US B2B ecommerce is set to grow form $780 billion in 2015 to an enormous $1.13 trillion in just 5 years. […]

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