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Category: blog


Spending money on launching and marketing your new B2B eCommerce site is essential to attracting visitors. But equally, you need to make sure the site itself continues to perform at its best to maximise the number of visitors who become paying customers. The most important thing is to make sure that your site is geared […]

When you decide to switch to B2B eCommerce, as well as creating a website there are a number of other factors you need to consider and address before you’re ready to make the move. Think about the changes you’ll need to make to operational systems and process to accommodate an automated sales procedure where customers […]

As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. For example, providing customers with self-service options simplifies the purchasing procedure and improves your company’s operational efficiency by automating tasks that staff would have previously undertaken. Dealing with estimates, completing order forms, […]

We often talk to manufacturers who want to sell their products online to retailers or end-users, but are reluctant to use eCommerce because they don’t want to bypass their existing distribution channel arrangements. These manufacturers face a conundrum. On one hand, if they sell direct there’s the potential to increase margin – and on the […]

So you’ve made the decision to create an eCommerce channel for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place. But what about your people? How will you prepare different teams across your business for change, […]

Digitalisation is rapidly changing the face of consumer retailing. It’s a transformation that’s also taking place across the business-to-business sector, as the customer experience expectations of a new kind of buyer and a smarter way of doing business continue to shape the online trading landscape for manufacturers and distributors. This new breed of buyer includes […]


What do the best performing B2B eCommerce websites have in common? Here are some of the key factors that can give you a competitive edge.   Go for great design Buyers need to be able to find exactly what they’re after as soon as they enter your site. So navigation should be smart, intuitive and […]

Today’s B2B eCommerce buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. With Forrester research saying that more than 70% of midmarket sellers now earn at least 25% of their revenue from online channels, these sellers must optimise their digital operations and sales platforms if they are […]

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