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Business-to-business eCommerce platforms have to offer much more than just automated ordering. As well as facilitating transactions and making it as easy as possible for buyers to complete low ticket, often repetitive purchases, eCommerce solutions must also promote the development of buyer / seller relationships. Such relationships are vital to supporting more complex, higher value […]

When it comes to the commercial buyer – what differentiates one product from another?  In other words, what is going to sway the commercial buyer to BUY FROM YOU, not the competition? Sorry to say this – but your business – it isn’t unique.   Every business believes they offer a great range of quality […]

 As part of a natural evolution, millennials are increasingly occupying decision-making positions in B2B procurement departments. With recent research indicating that around 70% of millennials prefer to do their personal shopping online rather than in the high street, this new breed of corporate buyer brings a different set of values, preferences and customer experience expectations to […]

 

Spending money on launching and marketing your new B2B eCommerce site is essential to attracting visitors. But equally, you need to make sure the site itself continues to perform at its best to maximise the number of visitors who become paying customers. The most important thing is to make sure that your site is geared […]

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