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Spending money on launching and marketing your new B2B eCommerce site is essential to attracting visitors. But equally, you need to make sure the site itself continues to perform at its best to maximise the number of visitors who become paying customers. The most important thing is to make sure that your site is geared […]

When you decide to switch to B2B eCommerce, as well as creating a website there are a number of other factors you need to consider and address before you’re ready to make the move. Think about the changes you’ll need to make to operational systems and process to accommodate an automated sales procedure where customers […]

As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. For example, providing customers with self-service options simplifies the purchasing procedure and improves your company’s operational efficiency by automating tasks that staff would have previously undertaken. Dealing with estimates, completing order forms, […]

We often talk to manufacturers who want to sell their products online to retailers or end-users, but are reluctant to use eCommerce because they don’t want to bypass their existing distribution channel arrangements. These manufacturers face a conundrum. On one hand, if they sell direct there’s the potential to increase margin – and on the […]

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