Here at Aspidistra, we’re often heard discussing how important imagery is. Whether you are producing a humble electrical component, the most basic of building blocks, or an exquisite design-led product, your B2B customer will still want to see photographs and evidence that they are buying the right stock. They want quality images, useful descriptions and even videos, to show them that they are in the right place, making the right buying decision.
And Q3/4 of 2015 is about to see a major step-change in this drive. Because now, by employing the best tactics in photography, you can help your customers enjoy even more selling power. How? Well Pinterest started its roll-out of “Buyable Pins” in June 2015, in the US, soon to be available in the UK.
Think it’s not for you? Think again: Pinterest is a major force in consumer choice. Although there are no official figures, it is thought to have between 70 million users worldwide, to 75 million users in the USA depending on source* Pinterest was estimated to be worth around $11Billion according to the Wall Street Journal** in February 2015.
And according to Pinterest’s general manager for monetisation, Tim Kendall, 87% of users have gone onto purchase a product (outside of Pinterest) that they have seen pinned. *
So how do we, B2B marketers make more from the new Pinterest move. And most importantly, how do we gain the edge by being an early adopter?
Paul Dorey, MD of Aspidistra says: “Keep your customers informed of these trends, and maximise your investment in imagery and photography by fitting in some consumer-focused shots. Give your customers the collateral they need to get ahead”.
The move to buyable pins on Pinterest could be a game-changer, and it’s clear that the winners in the new Pinterest game will be those who invest in their business and product image.
For more information about buyable pins: view their YouTube video hashtag #PinItBuyIt. https://www.youtube.com/watch?v=4-GpAtiSX7o
Convinced it doesn’t apply to you? Have a look at a few Scaffolding boards, shelving and other random building things found on Pinterest. Now imagine this article image, dressed with a simple red plant, bowl or flower on it. The impact would be tremendous. It doesn’t take much to dress a shot – but could make a massive difference in terms of sales and marketing collateral.
Sources: http://uk.businessinsider.com/influential-pinterest-users-in-the-uk-2015-2 *http://expandedramblings.com/index.php/pinterest-stats/
http://www.wsj.com/articles/pinterest-raises-367-million-at-11-billion-valuation-1426538379 * http://www.theguardian.com/technology/2015/jun/03/pinterest-buyable-pins-ecommerce