Optional Registration

Posted by b2c, Uncategorised • February 17th, 2016

Getting your customers to register and supplying them with a password is common practise on B2C ecommerce sites. We recommend that you get customers to register at the end of their purchase. It is possible to force customer to register before they ‘add to cart’ or ‘go to checkout’ but there is considerable research that sites that do this have lower conversions as customers are loath to supply data to be allowed to purchase. All the data you reasonably need is in the checkout anyway so that is the best place for them to register.