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So you’ve made the decision to create an eCommerce channel for your b2b business, you know which customers you’re aiming the service at, what the website will need to do, and the technology you’ll have to put in place. But what about your people? How will you prepare different teams across your business for change, […]

Digitalisation is rapidly changing the face of consumer retailing. It’s a transformation that’s also taking place across the business-to-business sector, as the customer experience expectations of a new kind of buyer and a smarter way of doing business continue to shape the online trading landscape for manufacturers and distributors. This new breed of buyer includes […]

 

What do the best performing B2B eCommerce websites have in common? Here are some of the key factors that can give you a competitive edge.   Go for great design Buyers need to be able to find exactly what they’re after as soon as they enter your site. So navigation should be smart, intuitive and […]

Today’s B2B eCommerce buyers expect a customer experience that matches the top b2c sites they visit for their personal shopping. With Forrester research saying that more than 70% of midmarket sellers now earn at least 25% of their revenue from online channels, these sellers must optimise their digital operations and sales platforms if they are […]

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