Why B2B businesses absolutely, definitely MUST embrace responsive sites. Or die.
But don’t just trust us. Have some facts:
- The jury has spoken: Mobile use has overtaken static use.
OfCom’s 2015 Communication Market Report stated that Smartphones overtook laptops as UK internet users’ number one device. And goes on to say “We spend twice as long online with our smartphones than on our laptops and personal computers”.
In the IDG Global Mobile Survey, 77% of business decision-makers use their smartphone to research a product or service for their business before contacting said business
= YOUR CUSTOMERS ARE ON MOBILE.
- Google says so.
Google, the god of all things internet, recommends responsive. Like all Godly things, mere mortals will never get to totally understand Google, but we do know that in Spring 2015 Google made a decision to include “mobile friendliness” in its site ranking algorithms.
Quite simply – if your site isn’t responsive, it will now have less Google-juice to bring it to the top of search engines.
= GOOGLE REWARDS RESPONSIVE SITES WITH HIGHER RANKINGS
- You’ll reduce costs
It’s costly to manage multiple sites. Why have separate apps, mobile sites and desktop sites, when one responsive site does it all?
Add in efficiency savings by choosing a fully integrated, responsive site, and you’re on a winner!
= IT WILL SAVE YOU MONEY
- You’ll increase conversion, gain new customers
Imagine for a moment, it’s bank holiday. Your best customer has gone out for the day with their family. He remembers he needs to place an order, so starts searching on his mobile phone. He finds your competitors’ responsive site (higher in the search engines of course) but when he finds your static site it looks like a pizza made by a three-year-old. A mobile-mess.
Is he going to insist the whole family packs up their picnic, so he can go home and order from his desk-top, just to give you the business? Or is he going to buy from your (more considerate) competitor in just a few clicks, then enjoy the rest of his day off?
= MAKE MORE MONEY & STOP LOSING CUSTOMERS
In short – if it’s not responsive – it’s irrelevant.
Join the Responsive Revolution with B2B Ecommerce.