The internet is more and more about buying on reputation. Shopfront reviews give you the opportunity to let your existing customers convince others. Users have the option to leave reviews for specific products. The review feature can either be ‘un-moderated’ in which case a review, good or bad, is immediately available or moderated in which reviews do not appear until you have approved them. Reviews are not enabled by default and should be used with care. If you are selling the sort of goods that people are unlikely to review then you can end up with hundreds of pages saying ‘be the first to review this product. Furthermore you need a system to keep an eye on the reviews as bad reviews can seriously affect your sales.